4/24/2023 0 Comments My business![]() This can be a great way to engage with prospective and current customers and generate a greater customer experience. Other than claiming and verifying a business, Google Business Profile allows businesses to chat with customers directly from Search. Engage with customers using Google Business Profile However, going forward, you can use Google Search or Maps to update any information about your business. ![]() Note: If you already claimed and verified your business previously on Google My Business, you do not have to redo it. Additionally, businesses can resolve issues that their profile might have through Search and Maps, which can help ensure their business profile is up and running. Through this process, there is also the ability to see if a business profile is visible to the public or not, and Google will provide information on how to do so if it is not visible. This will be the new way Store A updates its information going forward. This can include their address, hours of operation, and images, and it can be completed without ever leaving Google Search or Maps. Once Store A completes the verification prompts, they can add key information that is visible to local searchers when their business profile appears on Google. The first thing they need to do is either search their business name on Google or via the Google Maps app, where they will be prompted to verify their business. How does it work? Let’s say Store A wants to verify their small business so that local searchers can discover them on the search engine. Although the search engine has offered businesses the ability to manage their listings directly in the search results for a few years now, Google prefers that small businesses (those with a single listing) manage their profiles using this Search/Maps method, rather than using the existing Google My Business web platform. Notably, the most significant change with Google Business Profile is the ability for small businesses to claim, verify, and manage their profile using Google Search or Maps. Claim and manage your Business Profile using Google Search and Maps This article will take you through what changes have been applied and what they mean for your business profile. Lastly, a call history feature will show “which inbound customer calls came from their Business Profile on Google.” Available in the US and Canada for verified profiles, it will note total answer and missed call count, performance, and history.Google My Business is getting a makeover! At the beginning of November, Google announced they have swapped the name of their local search tool to Google Business Profile and have implemented new, simplified ways for businesses to claim, verify, and update their profile on the search engine. ![]() This upcoming Search option brings the capability to desktop web after tapping on the “Customers” menu (as seen above). “View and respond to messages from your customers”Ĭustomer messaging is also coming directly to Search (previously only available in Maps) with read receipts for both parties.Īs of late last year, businesses have been able to reply to messages directly from the Google Maps mobile apps in the “Updates” tab. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.īesides the name change, it’s now easier to claim and verify your profile through those two apps. “Google My Business” is now “Google Business Profile.” The dedicated My Business Android and iOS app will be replaced in 2022 in favor of Google recommending “small businesses manage their profiles directly on Search or Maps,” apps that SMB owners as consumers will undoubtedly already have installed. ![]() As the holiday shopping season gets under way early this year due to supply concerns, Google today announced its latest tools for local shops, including a renamed “Business Profile.”
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